WELCOME TO TRADECHOICE

There's a better way to
find your next trade.

TradeChoice was built with a primary focus on helping users
identify better trading opportunities
and make more informed decisions.

Objective market intelligence.Algorithmic. Deterministic. Repeatable.
Evidence before emotion.See the why behind every setup.
You stay in control.Arthur informs you. You decide.
SEE ARTHUR IN ACTION → HOW IT WORKS ▶
★★★★★
Trusted by traders
who think before they trade.
TradeChoice — Market intelligence, powered by Arthur Core
Signal Sweep — Arthur continuously scans thousands of stocks and ETFs, filters out the noise, re-ranks developing opportunities as conditions change, and narrows the market to the Arthur 8. Stages: Market Universe (3,500+ stocks & ETFs watched) → Initial Filter (~1,000 remain) → Deeper Analysis (~200 remain) → Re-Ranked Contenders (~20 remain) → Arthur 8 (highest conviction now). Illustrative example; names, states, and displayed values vary as market conditions change.
Meet Arthur — Arthur turns market movement into clarity. Arthur interprets the evidence, tracks how each setup changes, explains what moved, shows what is still missing, and keeps the decision with the user. Six intelligence layers: Current State, Key Evidence, What Changed, Waiting For, Risk Context, If It Qualifies. Arthur 8 carried forward with context. Arthur informs. You decide.
How Arthur Works — One lifecycle. Every change explained. Arthur evaluates each setup through the same defined process. As evidence builds, weakens, or changes, Arthur updates the state and explains what moved. States: Watching, Developing, Qualifying, Qualified, Waiting, Invalidated. Arthur shows the state. Arthur explains the evidence. You make the choice.
Arthur Trades — Arthur tracks the trade. You see every step. When a setup qualifies, Arthur can track a live options trade using deterministic rules. Entry logic visible, risk defined up front, target and stop explained, phone email and in-app alerts.
Arthur's 9:15 AM Market Brief — Arthur briefs you before the bell. Overnight read, what matters today, names in focus, key levels, risk to keep in view.
Decision Trail — See how Arthur follows a setup from first watch to final outcome. Real setups, real decisions, real outcomes. TSLA trade taken +3.42%, NFLX invalidated no trade, UNH waiting no trade. Explore Full Decision Trail. Illustrative examples.
Choose Your Advantage — Preview free 5 trading days, Plus $39/month for most traders, Pro $99/month for power users. Your Next Move Starts Here. Start Your 5-Day Trial. Join Waitlist → Join Waitlist → Join Waitlist →